Chat(bot) versus Email marketing

Last week I solved 3 of my own customer service issues (2-B2B and 1-B2C) in 10 minutes.

How?

I had 3 online chats open in 3 windows at once.

I was asked today, “Is conversational marketing better than email marketing?”

Wrong question.

Question should be, “How can I provide the best customer experience at the speed that is comfortable for your customers in that channel?”

I want online chat.

My mom just wants a phone number.

A client I have in the C-Suite only wants email.

Ondemand economy...adapt or....


#customerexperience  #chat #conversationalmarketing #emailmarketing  #customerservice