Last week I solved 3 of my own customer service issues (2-B2B and 1-B2C) in 10 minutes.
I had 3 online chats open in 3 windows at once.
I was asked today, “Is conversational marketing better than email marketing?”
Question should be, “How can I provide the best customer experience at the speed that is comfortable for your customers in that channel?”
I want online chat.
My mom just wants a phone number.
A client I have in the C-Suite only wants email.
Ondemand economy...adapt or....
#customerexperience #chat #conversationalmarketing #emailmarketing #customerservice